Desperate Housewivesis an American television
comedy-drama-mystery series created by Marc Cherry and produced by ABC Studios
and Cherry Productions. You can visit official Website of the Desperate Housewives
“Advertising is a legalized lying,” H.G. Wells declared nearly a century ago. However advertising is prospering in our days. A lot of people watch TV and YouTube, they are play the Internet games, read newspapers and magazines and everywhere they can read and watch advertisements. Some advertisements are very useful and popular. For example, American icon is Smoky Bear. “Smokey Bear is America's wildfire prevention icon. He has educated generations of Americans about their role in preventing human-caused wildfires. Created in 1944, the Smokey Bear Wildfire Prevention campaign is the longest running public service advertising campaign in U.S. History.
As one of the world's most recognizable fictional characters, Smokey's image is protected by U.S. Federal Law and is administered by the USDA Forest Service, the National Association of State Foresters and the Ad Council ”(American Icon)
http://www.smokeybear.com/vault/history_main.asp
The advertising in our days is like an art and an entertainment. It is like a guessing game. The most important thing for advertisement is to get attention with advertising.
“How to get attention with advertising?” This is the most important question for advertisement designers. They try to male advertisements more pleasurable.
“Our attention gravitates towards images and things we are find pleasurable.
Many ads feature beautiful models for this reason. The models are paired with the goods and services creating a satisfying feeling in the viewer. It is the hope that the viewer makes a conscious or subconscious connection of the feeling to ad products and services. Scenery, babies, music, etc. can serve the same purpose.
Advertisement with models is "Dove - Evolution Commercial":
http://www.youtube.com/watch?v=hibyAJOSW8U
According to Freud, the opposite of the Pleasure Principle is the Reality Principle. Business owners need to find ways to prevent the Reality Principle from overriding the Pleasure principle. Advertising drives consumers to make impulse shopping decisions to get their business in the moment. However, it is vital to good long-term success that a seller does not exploit customers in the process of securing a transaction.
When young people and teenagers watch YouTube or TV advertisement of beer or marijuana they think only about their pleasure and nice time, and they feel themselves like heroes. These advertisements attract them to buy these products: beer, marijuana. But they don’t think about their health and their future.
In this way, they believe they can drink beer and smoke marijuana, but they don’t realize that Reality is different and it is going to be very difficult to stop smoking marijuana and drinking the beеr.
Avon lifestyles have been sold to me in the last week. My
friend Rosie brought for me an Avon magazine. I read on the cover page: “The
season’s HOTTEST makeup trends.” It was interesting to see all pictures in the
magazine. I saw there beautiful girls and women with nice perfume, makeup,
shoes. All girls and women look very happy! They smile. Of course, I understand
they are young and they are beautiful without makeups, but some women’s
believes that everybody could look younger and more attractive pushed me to buy
Avon products. Young and beautiful girls became my icons for this week.
I have bought earrings and lipstick. Cool! Now I hear
compliments: “Tatiana, you look very nice!” Some people never talked to me
before, but now they smile to me and say, “Hello, Tatiana!” Really, I see now that they know my name!
Does it works? In my comments in my group discussion in class HON 101 online I
read: “There is a lot of pressure from media on woman to always look more
beautiful, and younger. It is as if we can, or should never be satisfied with
the way we look, but advertisements constantly show us and tell us that we must
look younger, more beautiful, more poise, and happier” (Aiza Pedregon-Abbott).
Next quotation is from HON 101: “The make-up industry, the clothing industry,
and every weight loss program that ever existed would all crash and burn if
people started being happy with their appearances. But looks aren’t all that we
are unhappy about. Somehow society has created this ideal super-person who is
the supreme housekeeper, breadwinner, and romantic partner” (Mara McConnell).
Of course, AVON is not only one reason to be happy. We
should have a nice family, good carrier, good health and so on. But very small
details: perfume, makeup, and earrings – could help us in everyday routines. I
think that my friend Rosie helped me to be a little happier with Avon.
